6 Tips to Boost Holiday Sales

December 26, 2018

Boosting Holiday Sales with Gift Guides

Posted at 2:30PM • 11/27/18 • Liz Sagaser


Kerusso® knows from experience: curated Gift Guides are a powerful tool that can drive holiday sales, increase average order value, and keep your business top of mind throughout the season.

It’s not too late to promote a gift guide that brings old and new customers through the door, and inspires them to add to their shopping carts.

6 Tips for Creating Gift Guides

that Engage Customers and Increase Sales

1. Think Strategically. Use past or current sales data to determine which product categories are most attractive to your customers. Showcase a list of Top Sellers or Our Best Gifts, based on specific items that move well in your store.

2. Appeal to Broad Shopper Segments. Him. Her. Teens. Kids. You can quickly and easily curate a list of attractive gifts based on general categories like gender or age.

6 Selling Ideas

3. Categories Matter.Your gift guide should spark customers’ imaginations. Lifestyle, market trends, and shopper personas all come into play when it comes to creating a noteworthy gift guide. A personality-based gift guide might include categories such as: The Techie, The Outdoorsman, The Traveler, The Happy Homemaker, The Foodie, The Fashionista, The Health Nut, The Bookworm, The DIY-er.

4. Bundle Products. Building bigger sales is one benefit of gift guides, and you can help the effort along by bundling. Pair T-shirts with necklaces or ball caps, keychains with auto coasters, pajamas with slippers, a fancy set of pens with a journal. Up the ante with special pricing on package deals.

5. Make it a Team Effort. A memorable gift guide is part science, part art — and you’ll have a better shot at brilliance if you gather ideas from the whole team for categories that will sell well in your store, as well as which merch to feature in each category. Talk to your staff, talk to your favorite customers about their holiday shopping needs, and talk to your suppliers for ideas to maximize your gift guide.

6. Promote on All Channels.Display snazzy signage in store, train associates on selling your gift guide opportunity, take photos for social platforms and email, and even consider filming a casual review of your best gift options to share on Facebook, or wherever you connect with fans. Make it fun! Offer an insider’s discount or gift-with-purchase for viewers who mention a secret code from the video. Rope staffers into the project — do several Facebook Live spots covering different gift guide categories.

Net terms available for qualified customers with approved credit, and special Net Term offers require the stated minimum purchase. Free freight offers are valid for standard ground shipping to locations within the contiguous U.S.; require a minimum purchase of $300 unless otherwise stated in an offer; and exclude displays except where noted. Standard international shipping rates apply. Orders typically ship within three business days. Apparel size upcharges apply. Licensed, promotionally-priced, seasonal, and long-sleeve items are not guaranteed and are non-exchangeable. Images used in advertisement may not always represent current inventory and availability. Other terms and conditions apply.


Also in KERUSSO B2B BLOG

12 Ways to Increase Business Using the Law of Reciprocity
12 Ways to Increase Business Using the Law of Reciprocity

November 26, 2019 0 Comments

When someone does something for us, we often feel obligated to reciprocate by doing something in return for them. The Law of Reciprocity is simple, and powerful. As a business owner/operator or manager, it literally pays to invest in happy employees, and bonuses and pay increases are not the only way to achieve that goal.
6 Ways to Motivate Your Team
6 Ways to Motivate Your Team

November 19, 2019 0 Comments

While there is more to life than the work we do, Americans spend a great deal of time on the job, and our level of satisfaction (or lack thereof) has a big impact on our lives. As a business owner/operator or manager, it literally pays to invest in happy employees, and bonuses and pay increases are not the only way to achieve that goal.
8 Ways to Increase Foot Traffic
8 Ways to Increase Foot Traffic

November 12, 2019 0 Comments

November is a big deal, and Kerusso® is here to support your efforts to win the holiday shopping season. Read on for unique marketing ideas to help you sell more merchandise and make more money during this vital retail sales month.