The retail landscape in our country is changing on a daily basis. More states are going to stay at home orders, and the uncertainty is great. We understand this is a challenging time for you as a business owner. We are also seeing many stores continue to sell in outside-the-box ways — especially online.
Exceptional customer service can (and often does) mean the difference between a dicey reputation, and repeat customers who send referrals your way. Chances are you’d prefer for each and every customer to leave your store with a full shopping bag on their arm and a smile on their face.
Your business’s target market is simply the people you’d like to sell to. While it’s tempting to say, “That list includes everyone everywhere,” the reality is you can invest your marketing time and budget more wisely by narrowing down your target market from #EveryoneEver to one or more groups of people who share similar interests and shopping habits.