Posted at 3:35PM • 10/27/20 • Liz Sagaser
Every spring, millions of people in the United States flock to retail stores and online outlets for one simple reason: Mom.
Mother’s Day (Sunday, May 9) gives us an opportunity to honor the mothers, stepmoms, moms-to-be, grandmothers, sisters, wives, mothers-in-law, godmothers, and honorary “moms” who bless our lives.
Mother’s Day is one of only a handful of holidays that is celebrated internationally, and it’s one of the largest spending seasons at any time of the year.
With projected sales of over $20 Billion, Mother’s Day is one occasion savvy retailers can’t afford to skimp on.
Shoppers buy for their mothers and stepmothers, but a full 35% buy for grandmothers, sisters, friends, and even daughters — expanding the reach of the holiday, and your sales potential.
8 Gifts to Make Mom’s Day
Increase Valuable Mother’s Day Sales Now
Inspirational T-shirts. Whether she dresses it up with a blazer or keeps it casual with her favorite jeans, T-shirts are a stylish wardrobe staple moms wear all the time. An attractive T-shirt is sure to bring a smile to her face every time she gets dressed.
Fun Faith-Based Socks. Now, mom can kick up her heels in fun, faith-based socks that let her take her faith to the streets...on her feet! Bless My Sole® socks are One Size Fits Most (shoe sizes 6–10 for her) and are made of a breathable Cotton/Poly/Elastane blend for breathable comfort with just the right amount of stretch.
Kerusso® Kidz Baby Tees will delight new or expectant moms! No fussy snaps or scratchy tags here — she can clothe her bundle of joy in supersoft, breathable cotton comfort. Available in sizes 6, 12, 18, and 24 months, our Baby Tees are Children’s Product Safety-Certified.
Stylish Caps. Our contemporary caps are perfect for the moms on the go. She can put on a hat before running out the door to pick up the kids from school or don a stylish topper for playdates at the park or family picnics.
Thermal Drinkware. Moms are busy! A beautiful, practical Stainless Steel Tumbler or Mug with a handy slide lid will keep her favorite beverage icy cold or piping hot for hours at home, at the office, or running errands.
Inspirational Tea Towels. For Chef Mom, our generously-sized cotton Tea Towels are made in India and feature fast-drying, lint-free fabric. Families are cooking at home more than ever, and these charming towels are a thoughtful gift mom will use again and again. Perfect for grandmas, aunts, and moms — they’re great in a gift basket, too!
Faith-Based Keychains. Inspirational keychains are an easy gift option at an attractive price point, and they’re a nifty way to increase add-on sales at or near the register. We offer quality Stamped Leather Keychains in natural or fashion colors that clip to her purse or belt loop, as well as retro Motel Keychains perfect for ladies who love that vintage look.
If you’re wondering which products are moving the needle in stores like yours, then reach out to your Field Rep or Kerusso Customer Care Partner.