TikTok, a video-sharing social media app, is one of the fastest-growing social platforms in the world. This platform offers educational content and can be very entertaining as well, keeping customers engaged longer with you and your store. While most independent retailers employ Facebook and Instagram for business promotion, a few are exploring TikTok as a platform for business growth.

Why should retailers use TikTok to grow their business?

According to TotalRetail.com, there are three solid reasons to promote your business on TikTok:

·     Users are on TikTok longer than any other platform.

·     TikTok is NOT just for kids.

·     Purchases on TikTok continue to increase.

Ready to get started with TikTok, but not sure what content to post?

Our friends at Crystal Media focus solely on helping independent retailers around the country grow their business through social media. They provide excellent articles, services, webinars, and training opportunities that help drive traffic to independent retailers, and increase sales using social media and digital marketing tools. Check out this great article: Save These 5 TikTok Content Ideas. We think these TikTok content ideas are fantastic, and we’re excited to share them with you.

Good luck on your adventures with TikTok!