10 Facebook Ideas to Steal Copy This Week

Posted at 3:35PM • 8/05/19 • Liz Sagaser

Have you ever found yourself avoiding your store’s Facebook page instead of publishing new posts? You’re not alone.

Social media can be intimidating, and many of us worry we’ll somehow get it wrong when posting for our business page. If you’ve ever felt this way — we’re here to tell you there is hope!

With a few new ideas under your belt, you can go from social-media-shy to social-media-savvy. Read on, friend. This one’s for you.

A few stats to boost your mojo for the social media journey...

• Nearly 90 percent of marketers say social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic.
• Over 50 percent of marketers who have implemented social media marketing tactics for two years have reported improved sales.
• More than one in three Internet users say they go to social networks when looking for more information about a brand or product.

(Data courtesy of Social Media Examiner, 2016)

10 Easy Facebook Posts Your Customers Will Love

1. Post about local events happening this week/month.
2. Share fun info about little-known holidays. #GoogleIt
3. Share style suggestions for apparel + accessories you sell.
4. Post favorite recipes from your staff.
5. Share the story of your business in a post.
6. Celebrate staff birthdays + anniversaries.
7. Announce new inventory or product lines.
8. Post #InsiderInfo about new markdowns or upcoming sales.
9. Post memes that appeal to your target audience.
10. Post a casual video demonstrating a product or product line.

Social media is all about customer engagement; build a relationship with current + potential customers, and your sales will grow.

So how often should you publish new posts? Post as often as 2-3 times per day, and at least a few times each week. A good rule of thumb: aim for ⅔ of your posts to be content-based, no more than ⅓ should be product based.

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