Hot Deals, Cool Vibes:
6 Summer Event Ideas to Boost Your Sales
Hosting in-store events can help attract new customers, build brand loyalty, and increase your sales. Let these summer-inspired event concepts kickstart your creativity and jumpstart the planning process.
Summer Beach Bash
Stock up on dollar store beach balls (blow them up with a bicycle pump and toss them around the store just for fun), put together a nifty seasonal playlist, and promote a drawing for a Beach Bash gift basket. Make sure seasonal displays are fully stocked, and bulk up on attractive impulse items near the register like stickers, lip balm, keychains, jewelry, and tote bags.
Lemonade Stand
Support your favorite local charity with a lemonade day. Offer a variety of fun flavors or just go classic, and either set the price or ask for free-will donations for your cause. It’s a great way to drive traffic and do good at the same time.
Sidewalk Sale
Clean out your backroom to make space for your new, incoming seasonal products by holding a special Sidewalk Sale. Promote it heavily on your social media platforms.
Ice Cream Social
Partner up with a local ice cream shop for cross-promotion or if you’ve got a freezer on site, go simple with packaged frozen treats. Pick a 2-hour window, promote-promote-promote, and make sure to offer every visitor coupons for their next shop with you.
Summer Storytime
Hire a local thespian or high school student to read a children’s book and act it out while moms and dads shop. Plan for an hour or so worth of content with short breaks in between stories to make it a true event, and if it goes well—rinse and repeat on a weekly or monthly basis!
Pantone Color of the Year
Pull together a display of products around Peach Fuzz, the Pantone 2024 Color of the Year. Offer special peach-flavor drinks and fruity appetizers. Plan for staff to dress on theme.
