Posted at 3:35PM • 8/05/19 • Liz Sagaser

Apparel trends come and go, but the classic T-shirt is a wardrobe staple that stands the test of time.

First created by the U.S. Navy around 1898, you’d be hard-pressed to find a single American household without T-shirts in closets and drawers. We own T-shirts, we wear T-shirts, and most of us are open to purchasing more T-shirts for ourselves or as gifts. #Tshirts4Everyone

5 Tips for Selling More T-Shirts in Your Store

Comfort matters. Your customers are more likely to make a purchase after touching the products in your store. T-shirts should be soft and breathable; cotton & cotton-poly blends rule, and if you carry products that feature extra soft combed or ringspun cotton, talk to shoppers about this benefit.

Make fun a factor. If you spend time online, you are probably familiar with memes — humorous images, videos, etc. that are shared by internet users. People like to laugh, and T-shirts with fun sayings or graphics are growing in popularity. Carry styles like this, display them prominently, and promote them on social media to drive sales.

Display T-shirts right to boost sales. Displays that make it easy for customers to shop all available designs, save space, and clearly display T-shirt sizes (think size labels) will help you track inventory and help shoppers find what they want without destroying your display. Our award winning Light House Apparel Center is a great solution.

Cross-sell T-shirts with other items. Surprise your customers with an attractive T-shirt display in another area of your store, such as Kids Tees alongside toys, or a collection of chic Ladies T-shirts near giftware or gardening goods. Consider placing a T-shirt display near check-out to encourage impulse sales.

Customer service sells. Your customer has chosen to offer your store the opportunity to sell them something special. It’s up to you to learn more about the person standing before you. Ask open-ended questions like, “What brought you in today?” If your customer is browsing T-shirts, ask, “Who are you shopping for today?” Or, “I see you’re checking out our fun kids T-shirts — are you shopping for a boy or a girl?”

A few more tips…

• Don’t pigeon-hole T-shirt styles as gender-specific. Unless a T-shirt is overtly feminine, most customers think of T-shirts as unisex.
• Encourage your staff to wear current T-shirt stock, or purchase a favorite design for the whole team as part of the staff uniform.
• Offer more than just the traditional T-shirt cut. Long-Sleeve T-shirts, ¾ Sleeve Raglans, and Hoody Tees all have a place in your T-shirt lineup, and stocking these seasonal varieties in Autumn & Winter will help your sales grow.

Take charge of your casual apparel sales today!

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